Mike Tyson once said, ” Everybody’s got a plan until they get punched in the face”. He must’ve been talking about business… because that’s exactly how things happen in our world too!
Did you notice?
Everybody’s got this grand vision of how the future could be, how their businesses could evolve Until they get back into the reality of the day-to-day operations. All the complexities start to kick in. There are logistics they didn’t anticipate, things are harder than initially estimated… they don’t quite know how to do something. So the grand vision fades away, and things stay the same.
That’s always been a frustration of mine. I could see so clearly what real estate agents could do, all the possibilities…
If they would just execute what I told them to do! But then I realized… you can only rely on what people WILL do. Never on what they COULD do. That’s when my breakthroughs started to happen. When I decided to go down to the level of what real estate agents will actually do:
- They will accept a phone call from somebody who wants help selling their house.
- They will accept a phone call from somebody who wants help buying a house.
And that’s it.
That’s the level they are completely happy to comply with. So I built my offer around that. Around the ONE thing they want: Prospects calling them on the phone. I’ve noticed the same behavior with most business owners. All they really want is for new clients to just show up ready to go. And you know what?
Look at your own niche; you’ll notice the same thing happening there, too. Dentists? All they really want is… more patients sitting in the chair, ready to be worked on. Carpet cleaners? All they really want is a list of people wanting their carpets cleaned.
And so on.
But the good news is, Once you figure out a system that predictably generates leads for you… like a vending machine… Then you can scale and duplicate that system to be the BEFORE UNIT for everybody else in your industry!
Because let’s face it, Nobody ever said no to more leads.
Sounds like a win-win to me! 😉