If you’re at the point in your business where you’ve figured out a cool and efficient way of doing things, and you’re wondering, “How could I license this or package it and sell it to other people in my same industry?”
I’ve got great news for you.
I’m going to tell you about something that worked wonders for me. And that is Syndication. It’s been one of my biggest winning formulas. In fact, everything I’ve done in the real estate world has followed this same model. I started out as a real estate agent… and as soon as I discovered an effective way to generate leads, I packaged it all up and started licensing it to other agents.
Joe Polish did the same.
He figured out how to successfully market his carpet cleaning business, packaged everything up, and started teaching it to other carpet cleaners. Syndication really is a winning formula, no matter what niche you’re in. And there are different ways to go about it: You can train people how to do what it is that you do and charge them a fee for that. Or you can package it all up and sell it as a franchise or license it.
But here’s the thing.
No matter which way you decide to go, You first need to test it with ONE other person. Even though you ultimately want to scale it to hundreds or thousands of people… Your scale-ready algorithm starts with a case study of ONE. It’s how you build your prototype and make sure everything works under your supervision.
Once you’ve got something, you can run and let it operate on its own. Something that creates results without you actually doing the work, You’ve got your magic ticket!
Now, you are ready to add some rocket fuel to it and take it as big as your imagination can go!
