I’m sure you’ve heard of Procter and Gamble. The big company that invented and sells almost every product in your home. Most people don’t know about P&G; they also invented the soap opera.
Their target audience was housewives, and they wanted to market to them. So they came up with the idea of creating TV shows housewives would love to watch.
It was the perfect “evil scheme”!
During breaks, they could run commercials for soaps and other products they wanted to sell. But here’s an interesting fact: None of the shows they created were about P&G. These were love stories and family sagas, all stuff their target audience thrived on. It was only during commercial breaks they were motivating them to buy Tide, Downy, or Pampers.
This sounds like Profit Activator #2 and #3 to me!
It’s based on all the same principles in the BreakthroughDNA Blueprint. Now let’s see what this might look like in our world. Take Kenny, for example.
He’s a real estate agent, and one of his opt-in offers is the March 2017 Report On Cape Ann Waterfront House Prices. if you have a waterfront house and are thinking of selling it, the first thing you’d want to know is, “I wonder what are the waterfront houses going for these days?” But the thing is, you want to do it in a voyeuristic kind of way.
Without commitment, without revealing information to a broker or real estate agent that you might be thinking of selling. You don’t want them to jump on you right away! You just want to have an idea of what your house might be worth for now. That’s all.
And guess what? Everyone is like that. Your prospects too! People are reluctant to commit to things, especially when they feel somebody will jump at them from behind and start pressuring them.
The only goal of Profit Activator #2 is to get a conversation started. To get somebody to raise their hand, and the most effective way to do that is to offer something people are already looking for.
Over to you now.
If you have a lead magnet that isn’t converting very well, if your opt-ins stay at a low 2% or 3%…the best thing you can do right now is to figure out the reason why. Is the offer too much about you and what you want?
Maybe you are asking your prospects to “reveal” themselves too soon. Is it obvious you are going to sell to them? If you can change that and turn it into a “soap opera,” valuable information your prospects are already looking for, something they don’t have to commit to getting it.
If you can do that, you’ll notice those tiny 2% or 3% easily become 20%, 30%, 40%, or even 60% conversion rates!
Do you think you can do that?