Let me ask you something…
Scroll through your inbox and try to find the last message meant only for you. How long ago was it? You’d be surprised at how few of the messages you get are from one person to another. If you take out all your personal emails, you’re left with businesses constantly broadcasting you something. The latest launch, seasonal discounts, some last-minute opportunities…
The problem with those emails? You know they weren’t meant only for you. You know, there are thousands of other people that got that same message. And so, you ignore them. It’s funny how nobody actually takes the time to sit down and think through what’s it like to be you. What you actually want. What would make you interested and engaged…
But that’s why when you get one of ‘those’ emails… you know, one of those SPEAR (short personal expecting a reply) messages… you can tell there’s a different energy to it. That email sticks out because it’s on a higher frequency. You can feel it.
That message speaks to you like one person to one person. Like you’re used to in a dialogue format from real life. And it’s immediately more engaging… Something happens in your brain when you realize,
“ Hey, this seems like it’s a message only for me…”
When you’re reading an email you’re not just reading the words. There’s a voice in your head that’s reading them. And when that voice sounds like a real person talking, you feel compelled to respond.
But here’s the thing…
To write a message like that, to get those 9, 10, or 15 words to sound like a real conversation. You need to sit down and think through the whole scene. How would that conversation in real life go? You create a word palette. You come up with phrases and words, both positive and negative, that fit into that particular situation. You spend time to understand that person’s mindset, objections, scepticism, hopes and enthusiasm; all the things that will help you draw your dialogue.
And then, after all this work and preparation, you sit down and wordsmith a message that sounds real. It takes more than 10 minutes to write an email like that. But trust me, it’s worth it. In a way, it’s like sending a handwritten letter to one special person;
It’s rare and delightful. And that’s what makes people respond. Head over to the podcast for more tips on writing rare and delightful emails.
