Every year I go to Peter Diamandis’ Abundance 360 conference. It’s an exciting event and THE place to be if you’re curious about cutting-edge technology… and how it’s changing how we do things in every category.
But here’s the thing… While it’s true that disruptive changes are coming for everyone… it’s also true that certain things WON’T change. Not in the next 25 years… and probably not ever. And that’s comforting to know because that’s the foundation you can build upon.
I remember the quote from Jeff Bezos about the future of things. People see him as this genius visionary with his finger at the pulse of the future. And the one question they keep asking him is… What’s going to change in the next 10 or 20 years? His answer is always,
“I don’t know. Some of the technologies we’re using right now, I couldn’t have even imagined 10 years ago!”Jeff Bezos
Then he mentions how nobody ever asks him what will not change in the future. But they should… because that’s the only thing you can count on, and it’s what he’s building his company around. He says, “I know that 25 years from now, or 10 years from now, people will want as wide a selection of products as possible. They’ll want to get them at the lowest price they can get, and they’ll want them as fast as possible.”
Every technology Amazon develops is only in service and support of those three things. The fundamentals never change. And that’s precisely how you should be thinking about your business too. Look at the core of what you do: What about your During Unit that will NOT change?
What exact things will your market want 25 years from now? That’s your foundation. Next, look at the trends in your niche. What’s currently affecting, disrupting… or otherwise having an impact on your industry right now? This gives you an idea of where things are going. You should strive to adopt the technologies and the advancements you can.
But make sure you’re hitching them to the one thing you can depend on Your foundation.
The core thing your market wants isn’t going to change. Not in the next 25 years…
And probably not ever.
To get more info on how to keep your pulse on the future, click here.