The great thing about 8-Profit Activators is that they apply to ANY kind of business. They are universally present. And they’re happening whether you’re conscious about them or not. The only difference is in the way you apply them. This changes from industry to industry, but the underlying principles remain the same.Even an artistic business like music follows that same 8-Profit Activators model: You still have to select your single target audience, you still have to make them raise their hand… and you still have to educate and motivate them to:     

    • Buy your music,
    • Come to your concerts,
    • And refer you to their friends.

The only thing you, a business-savvy musician, have to do differently is the actual execution of the profit activators.

Take Profit Activator 2 as an example…

To build your audience, you must adapt the “compel your prospect to raise their hand” principle to how people discover and get excited about new music. It’s not enough to give away a song for free and hope it’ll get you, new subscribers.

Because the truth is, nobody’s looking for new music.

People just want more of the same. And so, if you want a following, you must realize that your perfect lead magnet, your magic gateway to building an audience, will be a cover song.


Because a cover song encapsulates the two things people are already looking for: It has that familiarity and love for a known melody and enough new information to make that known melody exciting and fresh again. A cover of a popular song makes people go, “I love this song, so I’m going to hang in here and see what this artist does with it.” And if you do a great job, people will want to hear what else you’ve got.

By the time they hear your fifth cover, they’re hooked. And they’re ready and open for your original songs to be thrown in the mix.

As you can see, the principle of Profit Activator 2 remains the same: You have to make your invisible prospects raise their hand. The only thing that differs is knowing what that trigger will be.

For more cheese on identifying triggers, head over to the podcast.