Sometimes your business is tied to a specific location. Like a fitness studio, an after-school tutoring program, a tennis or golf course… and so on. And the most significant mistake people make when trying to figure out how to fill its capacity is focusing on the “thing” they do when, in reality, that’s the least important part.
Because the mechanics of how you bring people in are precisely the same, no matter the specifics of your practice. You find people, bring them into your environment, let them experience what you offer, and then they join to stay as a member… ideally, for a very long time.
And that’s true for any business where you serve your members through classes and private lessons.
First, you must understand your practice’s limitations and underlying constraints. Only then can you start thinking about how to fill the space with members? In other words, it’s more important to realize that your capacity is 20 people per class three times per day than what the course is all about.
Because here’s the thing…
When you have a business where you’re the practitioner, your business is built around you. What you’re actually doing at this stage is… you’re looking to do a full practice for yourself. And the mechanics of doing that will be the same no matter the practice.
But here’s the good part:
Once you figure out all the logistics of what actually needs to happen to fill your gym or classroom on an ongoing basis… Multiplying and expanding it to ten other locations with ten times the capacity will be straightforward. Even better, you can overlay all that to any other business that follows your exact model.
That’s where the scalability comes from. The specifics of WHAT you do in your practice are not as important as HOW you fill it with members who stick around.
Still confused? head on to the podcast, and I’ll make it more straightforward for you
