Have you noticed how every time you think about starting something new… a new venture or pivot for your current business… You always start with the full vision of what it all could be one day? That moment when ‘this new thing’ is already a success? And that’s great. Because you have to know where you want to go to be able to get there.

But here’s the problem with that.

If you only focus on that grand vision and you don’t scale back to start building the core foundation for it first, you’ll never reach the destination, either. Because you can’t scale complexity. You have to start simply by finding the core unit of one first. Then, you can scale it big.

Step one.

Figure out what you’re able to do for people.

Step two.

Who is this going to be a dream come true for? Who’s your target audience?

Step three.

When you know what you can do and who you can do it for, Take that ONE avatar, your ideal prospect, and visualize, in great detail, what you can do for them RIGHT NOW: that would help them get a result. In other words, what kind of transformation could you create for that one person today?

And then? Go find that one person. Help them get the transformation. Invest your time and effort upfront, and document everything. Because here’s the thing. Whenever you create something, a course, a framework, or whatever…


You don’t need to think about creating it for hundreds or thousands of people. You only need to create it with the thought process of helping ONE single person. Because guess what? When you can create a transformation for one person, you have your core unit. And now you have all the elements to systemize it, package it up…

And scale it to hundreds, thousands, or even millions of people.

Thomas Arrigo and I delve into more steps and tips on how to create your core unit over on to the podcast.