When people struggle with lead conversion, it’s often because of a straightforward mistake… They take the words “lead conversion” too literally. It’s easy to assume you can do something to your leads to make that conversion happen. Even the language people use shows that way of thinking…
“With this campaign we’re going to convert this many leads into clients!”
But the reality is…
There’s nothing you can do to convince anybody of anything… unless they already want it. You can’t wrestle your leads down until they give in, can you? The only thing you CAN do is to find out who already wants what you have.
In other words…
You can’t turn someone into a 5-star prospect, but you can discover who already IS one. And you can do this simply by using the following five-step criteria…
Number 1: They’re willing to engage in a dialogue…
Number 2: They’re friendly and cooperative when you talk with them…
Number 3: They know what they want…
Number 4: They know when they want it…
Number 5: They want YOU to help them.
But here’s the thing…
All five of these steps have to be true for you to be working with an ideal client. You can’t skip ahead. And you can’t artificially speed the process up. Somebody could hang out in your Profit Activator 3 for years before they take that next step. So instead of focusing on short-term results… and hammering your leads down with promotions, try to get them to buy immediately…
Think of it as a long-term investment. Something you’re willing to spend your time on. You patiently educate and motivate them, week after week. Presenting them with new information until they convince themselves that working with you is the right thing to do. And make no mistake. It’s always until THEY convince THEMSELVES.
Because you can’t wrestle anyone into conversion. BUT you can compel them. click here to listen to the full podcast episode.
