One of the components of your Profit Activator 3 is your flagship email.
To educate and motivate people to get started with you. And sometimes, if it fits and it makes sense for what you’re doing: your flagship email can simply be curated content. There’s excellent value in hand-picking stuff that’s already available, articles that can be useful and interesting to your prospects, but they’d never discover otherwise.
Here’s a great example of what I’m talking about:
Nextdraft.com. Have you heard of it?
It’s a daily newsletter run by Dave Pell. And it’s the most elegant, entertaining, and useful email newsletter I have ever seen.
What Dave does is, every single day, he sends you a selection of the best articles he hand picks from the internet… with his own commentary added to it. He’s basically curation with a personality. And in a world of algorithmic aggregators where all they do is show you related articles, that’s very refreshing. Dave even prides himself on saying, “I’m the algorithm!“
He says, “Each morning, I visit about 75 news sites, and from that swirling nightmare of information quicksand, I pluck the top ten most fascinating items of the day, which I deliver with a fast, pithy wit that will make your computer device vibrate with delight. No bots. No computer algorithms.”
Everything about the way this is delivered: from the website, the app which you can download, the email he sends you, the consistency of it, the look and feel of it… Everything is just so fascinating and really well done. If I were ever going to do an aggregation type of site, that’s precisely how I’d do it.
Anyway. All this to say…
You don’t have to slave over every email writing original content to educate and motivate people. Curated content, when done right, can do that for you just as well.
And if this sounds like something that may fit your business and what you’re currently doing… then Nextdraft.com can be an excellent model for you.
For other tips on content curation, on the more cheese less whiskers podcast, I go into depth on it with Jeff Moore.