A Progressive Relationship
Have you ever heard of the company Deluxe? Deluxe is one of those huge companies that operate...
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Category: Email Mastery
Rare and Delightful
Let me ask you something… Scroll through your inbox and try to find the last message meant only...
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When your business has a very strong After Unit component to it and most of your revenue is from serving clients regularly… then… One of the best assets you can deploy is to start the relationship by offering a free...
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Content Curation
One of the components of your Profit Activator 3 is your flagship email. The purpose? To educate...
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The Love Letter
One common mistake people make with their 9-word emails is that they jump to the prescription too...
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Showing vs Telling
How do you differentiate your product or service from your competitors? Most people focus on...
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Compelling Before Convincing Pt.2
Here’s the thing about online marketing… You get the best results when: 1) you isolate the...
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Always Open
One classic example of “expense-based” marketing is the launch model. Here, your...
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5-Star Prospects
When you’re building your list of prospects… an asset that will appreciate over time…...
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Contentimonials
Most people use their podcasts as a tool for lead generation. But in reality… A podcast is a much...
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What’s Coming
I spend a lot of time thinking about the digitization of the future and how that’s all changing...
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