Category: Breakthrough DNA

You can have any kind of business you want, and you can be passionate about anything you want…...

There’s a saying in marketing circles that goes like this: “People do business with people they...

Remember the question I always ask? The one that goes, “What would you do if you only got paid...

By now, you’ve probably figured out that the only purpose for your flagship email is to be...

When you have a B2B service, say, a marketing or lead generation agency for other businesses… The...

Imagine you’re at a stage where you’ve finally cracked the code of your Before Unit… You know who...

The great thing about 8-Profit Activators is that they apply to ANY kind of business. They are...

Sometimes it’s less expensive to get your prospects started with you than it is to convince...

Scorecards are a great conversation starter. They give you a real insight into your...

Did you notice how when people are just starting out and beginning to think about their marketing,...

One of the biggest stumbling blocks I see people have is choosing the right words to name their...

The job of your Profit Activator Four is to make it easy for people to get started with you. And a...