Imagine you’re at a stage where you’ve finally cracked the code of your Before Unit… You know who your target market is in Profit Activator One. You’ve got a tool in Profit Activator Two to get them to raise their hand. You’ve got everything you’re doing in Profit Activator Three to educate and motivate them.
You’ve got your offers and your super signature for them… And as soon as somebody says “Yes,” you can deliver results. You’ve got your process down so well that… If somebody would teleport you to Vermont tomorrow… With 100% confidence, you could replicate everything you do from scratch. And have yourself fully booked again in a matter of days.
Imagine you’ve got all of that. How great would that be, right?
But here’s the thing…
Even if you have a Before Unit working like clockwork… but you’re a one-man-band type of business… you can’t scale. Because you’ve just reached your ceiling. There are only so many hours in a day. And only so many clients you can work with at any one time.
And here’s another thing…
For most people, the dream come true is to just work in their During Unit. Most people don’t want to worry about marketing; figure it all out and run the business side of it. Most people just want to wake up and look at their calendar daily, “Oh, I’ve got this client and this client and this client. Here’s my bookings,” and go off and deliver results.
See what am I getting at?
By combining the two, a systemized Before Unit and people’s dislike of having to do marketing… your biggest (and fastest) opportunity to grow is to turn that into a profit center for you. Because all those in your industry who don’t want to become a marketer… All those freelancers and consultants who just want to work in their During Unit.
They would joyfully pay for the prospects you send them who are ready to take the next step.
Are you thinking what I’m thinking?
If you are, head over to the podcast.
